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"Why Engineers Are Ignoring You"

Thursday, September 25, 2025, 11:00 AM EDT

Engineers are known for being highly analytical, skeptical of hype, and focused on facts. Yet too often, marketers rely on tactics that engineers simply ignore. In this webinar, GlobalSpec will share new research on how engineers consume content, what drives their trust, and why many campaigns fail to connect.

Key Takeaways:

• The surprising gap between what marketers create and what engineers want
• The #1 factor that instantly builds or breaks trust with technical audiences
• Why “flashy” campaigns can backfire with engineers — and what they prefer instead
• Real-world examples of how marketers are adjusting to engineer expectations

Join us for a candid discussion where we’ll uncover where marketers go wrong — and what you can do differently to earn engineers’ attention and respect.

Offered Free by: GlobalSpec
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