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"Making MMM Fit For 2026: An Essential Guide for Marketers"

5 Steps to Faster, Smarter MMM Decisions

Marketing teams are facing mounting pressures. Data deprecation is limiting measurement options. Economic volatility is intensifying budget scrutiny. And a surge of MMM vendors is creating more choices but not necessarily more clarity. Many marketers are finding it difficult to determine which capabilities will genuinely move the needle versus which sound good in theory.  

Making MMM Fit for 2026 delivers what marketers really need: clear, actionable recommendations. This guide outlines five steps to accelerate decision-making without sacrificing depth, helping you extract maximum value from your MMM program. Whether you’re evaluating new solutions or optimizing existing ones, these steps will help you move faster, decide smarter, and demonstrate marketing’s role as a growth driver in 2026 and beyond.  

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