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"The Ultimate Guide to Trade Show Marketing"

Are you getting the highest ROI from your events? Learn seven important event KPIs, pre- and post-show strategies to improve ROI, ways to get a 20% boost in attendance, and much more in this free download.

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event's possible ROI.

That's because collecting and tracking attendee data is a widespread challenge for B2B brands.

But with the right KPIs, strategies, and technology integrations, you can capture more information about your booth visitors, improve follow-up, and improve your event ROI.

Download The Ultimate Guide to Trade Show Marketing to discover:

• 6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require)
• 5 ways to integrate technology to boost performance across your event management, marketing, and sales teams
• Event strategies that raise results, including 6 pre-show considerations that increase attendance, 13 ways to lift on-site interactions, and a tiered post-show follow-up plan

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