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"Rethinking Identity: Why Most Data Strategies Are Built on Sand"

Marketers today are under pressure to deliver more personalized experiences, prove ROI, and respect privacy -- all at once. But the reality is, most identity strategies still rely on patchwork solutions: brittle cookies, device graphs, and third-party models that can't keep up with shifting consumer behavior. The result? Missed opportunities, wasted spend, and questionable attribution.

This white paper from AtData challenges conventional thinking about how identity is resolved and maintained across the customer journey. It outlines a more stable, scalable approach that improves targeting, measurement, and long-term data integrity — without depending on tactics that are quickly becoming obsolete.

Inside, you’ll discover:

•  The hidden weaknesses in today’s most common identity resolution tactics
•  How to recognize real, verified signals from noise and guesswork
•  A smarter framework for building durable, future-ready marketing data

Offered Free by: EMARKETER and AtData
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