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"The CFO's guide to CX: How exceptional customer experiences boost revenue and reduce costs"

Customer experience (CX) has emerged as a powerful driver of business growth, directly impacting retention, churn, and revenue

As CFOs expand their roles from financial oversight to strategic leadership, understanding the financial impact of CX is essential. This guide explores the financial case for CX, key ways it drives value, and how CFOs can align CX metrics with business outcomes, ensuring long-term success in a customer-centric world.

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