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"The future of advertising is owned media"

This playbook explores how owned media networks empower brands across industries to enhance customer experiences and maximize revenue.

The rules of advertising are changing fast. Consumers have lost patience in irrelevant advertising, costs are rising and privacy regulations are tightening. It’s time for brands to take control of their advertising strategies by building owned media networks powered by their own data and distribution channels. 

This playbook offers a practical roadmap for building, monetizing and scaling your own media network — whether you’re a retailer or a brand in any other industry ready to move beyond the third-party ad noise. Learn how to use your first-party data and distribution channels to create targeted ad experiences that delight customers and lay the foundations for long-term sustainable growth. 

Download the playbook for: 

• Actionable steps for building a scalable owned media network
• Monetization models that maximize both internal value and external revenue
• Tips on choosing the right tech for automation, analytics and growth

Offered Free by: Marketing Dive's studioID and AdButler
See All Resources from: Marketing Dive's studioID and AdButler