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"Does your Search Provider Offer Personalization Across Search Results, Navigation and Content? Use This Checklist for Evaluation!"

Personalization doesn’t stop with giving you search recommendations. To boost your digital growth in commerce, you need to personalize across the customer lifecycle. This can start with personalizing offers and content based on individual customer affinities, profile and behavior. It can extend to picking a winning strategy for each customer in a contextual, real-time manner. Use this checklist to evaluate your personalization platform.
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