Rethinking Identity: Why Most Data Strategies Are Built on Sand Free White Paper

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"Rethinking Identity: Why Most Data Strategies Are Built on Sand"

Free White Paper: "Rethinking Identity: Why Most Data Strategies Are Built on Sand"

Marketers today are under pressure to deliver more personalized experiences, prove ROI, and respect privacy -- all at once. But the reality is, most identity strategies still rely on patchwork solutions: brittle cookies, device graphs, and third-party models that can't keep up with shifting consumer behavior. The result? Missed opportunities, wasted spend, and questionable attribution.
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